浙江开启新一轮促消费活动

Shoppersatthe2022ZhejiangGoldenAutumnShoppingFestivalonHubinPedestrianStreet,Hangzhou,Zhejiangprovince.[PhotoprovidedtoChinaDaily]

浙江省有关部门近日发起了为期三个月的购物活动，以刺激消费，促进高质量的经济发展。

JointlyhostedbytheZhejiangProvincialDepartmentofCommerceandfourotherprovincialdepartments,the2022ZhejiangGoldenAutumnShoppingFestivalkickedofflastFridayalongHangzhou'sHubinPedestrianStreet,oneofChina'smosticoniccommercialthoroughfares.

由浙江省商务厅等五部门联合主办的2022浙江金秋购物节于上周五在杭州湖滨步行街拉开帷幕。湖滨步行街是中国最具标志性的商业大道之一。

RunningfromSept16toearlyNovember,itoverlapswithChina'sSinglesDayshoppingextravaganza,withthenewHangzhoufestivalfeaturingeightmajor"themeweeks",includingfood,fashion,cultureandsports,amongothers,saidHanJie,directoroftheZhejiangProvincialDepartmentofCommerce.

浙江省商务厅厅长韩杰表达，本次活动将从9月16日继续至今年11月，有序衔接双十一等重要时间节点。2022浙江金秋购物节有八大“主题周”，包括美食、时尚、文化和体育等。

About500eventsofvarioustypes,manyofwhichwillbelivestreamed－includingbazaarsandexpos－willbeheldovertheperiod,anddiscounts,vouchersandsubsidiesworthsome2.3billionyuanwillbeonoffer,Hansaid.

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韩杰表达，在此期间全省将举办近500场活动，其中许多活动将进行直播，包括集市和展会，并发放约23亿元的折扣、代金券和补贴。

Forthisyear'sGoldenAutumnShoppingFestival,majorindustryassociations,tradingcompanies,time-honoredbrandsaswellasbankshavebeeninvitedtoactivelyparticipate."Throughgovernmentagencies,businessesandbanks,vouchersandcouponswillbeissuedanddistributed,whichwillhelpcreateamoreconduciveenvironmentforconsumerstoenjoytheirshopping,"saidHuShengyue,anofficialwiththeZhejiangProvincialDepartmentofCommerce.

Withmorepeopleattractedtobrick-and-mortarstores,itishopedthatultimatelytheirconsumptioncanprovideafurtherboosttotherealeconomy,asthepromotionaleventsinthenextthreemonthsareexpectedtocovertensofmillionsofshops,sellersandcustomers.

未来三个月的促销活动估量将覆盖数千万商店、卖家和顾客。随着越来越多的人被吸引到实体店，他们的消费有看进一步提振实体经济。

在过往几年，特殊是在新冠肺炎疫情造成的困难时期，政府一直在加大力度重振消费。今年以来，浙江以超常举措，全力推动消费回升回热。全省各地出台政策文件150多个，举办促消费活动600余场，发放消费券50多亿元。

统计数据展示，这些举措鼓励了消费，拉动消费630多亿元。此外，浙江省政府优质商业街和夜市建设继续推进。

Withapopulationof65.4millionandannualpercapitadisposableincomestandingat57,541yuanin2021,Zhejiangprovincehasavastinternalmarketandhugeconsumptionpotentialtotap.ItwasamongthefirstprovincesinChinatoorganizeshoppingfestivalssuchasthecurrentone,inlinewiththenation'sattempttosteerawayfromaninvestment-driveneconomicgrowthmodeladecadeago.

浙江省人口达6540万，2021年人均可支配收进为57541元，内需市场宽广、消费潜力浩大。浙江省是中国首批组织此类购物节的省份之一，这与10年前中国开始试图摆脱投资驱动型经济增长模式的努力一致。

LocalauthoritiesinZhejianghavealsofollowedsuittohosttheirownconsumptioncampaigns.InHangzhou,subsidieshavebeenofferedtobuyersofnewenergyvehicles;inNingbo,along-termcampaigntopromoteitsnighttimeeconomyhasbeenlaunched;andinJinhua,asimilarshoppingfestivalhasbeenlaunched,withover3,000businessesparticipatingandabillionyuanofvouchersandcouponsupforgrabs.

InAugust,totalretailsalesofconsumergoodsinZhejiangreached250.5billionyuan,up8.9percentyear-on-year,and3.5percentagepointshigherthanthenationalgrowthrate.

今年8月，浙江省社会消费品零售总额2505亿元，同比增长8.9%，高于全国增速3.5个百分点。

编辑：yaning